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Digital health: Lessons for business building

Digital health: Lessons for business building

Digital health: Lessons for business building
źródło: Daily Health Study

Along with thousands of start ups, established companies in technology, life sciences and retail are part of the new digital health market. All of them seek to add value through the use of technology to address current problems in healthcare delivery and management. Based on our experiences in building businesses and building business models, we have learned that there are six key building blocks to building a sustainable business. We interviewed six digital health leaders to illustrate how these elements can be applied to digital health.

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While many digital products and services for health are innovative, it is not enough to ensure success. It is important to first identify the unmet healthcare need of stakeholders.

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Ieso Digital Health developed an online-therapy platform to address a shortage in cognitive behavioral therapists in the United Kingdom. Waiting lists for appointments can be as long as 18 months. Hello Heart, an app that helps patients manage their hypertension and overall health, was created by Maayan Cohen. She had difficulty finding easily digestible information tailored to her needs as she cared for a loved-one. Her company was founded to provide clear and personalized information that helps people manage cardiovascular disease. Jesus Bermudez (head of strategic planning) stated that heart disease is one of the most pressing problems in the world. "It is a silent illness; you don’t feel it, it’s not visible, but it is the leading cause of death in the world." uMotif was created from the need to provide more detailed and easier monitoring of the symptoms of patients and ensure that they are receiving the right treatment.

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Create a memorable product and experience for your users

Pear Therapeutics was mindful of the needs of patients and doctors when it created reSET, which uses cognitive behavioral therapy in addiction treatment. Dashboards allow doctors to easily track the progress of patients' treatment by showing information such as how many sessions were completed, drug screening results, patient-reported substance use, cravings and triggers.

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It is essential to ensure patients are engaged with the solution and continue using it. uMotif's approach is based on a user-friendly interface. It collects data from clinical trials, which replaces the excess paperwork patients used to fill out and simplifies the entire process. Bruce Hellman, cofounder and CEO of uMotif, said that "our design makes people smile." Furthermore, uMotif's partnerships with device companies such as Fitbit enables the integration of sensor data with electronic patient-reported-outcome (ePRO) and electronic clinical-outcome-assessment (eCOA) tools, creating a more seamless experience for the user and a more holistic view of their data.

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You can be sure of your value by choosing a path that is regulated with care

Although there are obvious benefits to gaining regulatory approval for digital products in the health sector, such as credibility and market access, it is not easy to get and keep approval during development or commercialization. In the United States, software updates for products that have received regulatory approval must be documented. Any changes to the underlying mechanism will require a new regulatory submission. This has led some digital health businesses not to seek approval.

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Companies may have a competitive advantage if they can use proprietary data to improve their products or develop new ones. Ieso Digital Health has, for instance, been able improve its therapy by comparing the results of treatment with the conversations that therapists had with patients. Nigel Pitchford, CEO of Ieso Digital Health, explains that "we can manage quality control in a way you can't get with live therapy" and that the company uses the data it generates to develop AI-driven cognitive behavior therapy. 

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Companies can also see the competitive advantage of developing their own hardware. DarioHealth developed its own smart glucose monitor, trading the quicker time to market than partnering with a company that already had a product. This allowed DarioHealth to maintain control over the product specifications and user experience. 

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This strategy was successful when Apple replaced its iPhone audio jacks with lightning connectors. DarioHealth had to make a modification to the hardware connection. DarioHealth was aware that the jack would need to be replaced and developed solutions to accommodate new specifications. DarioHealth was able to develop new connectors in just eight weeks. The FDA approved the device after the company had already finalized it. If the company had relied on a vendor for the development of the connectors, this would have been much more difficult.

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For women's health, tips for heart, mind, and body - https://www.mpolska24.pl/blog/for-womens-health-tips-for-heart-mind-and-body



If you want to avoid problems such as strokes and heart disease, there is an easy way.


Get more fruits and vegetables.

Whole grains are better than refined ones. Brown rice is better than white. Switch to whole-wheat pasta

Consider lean proteins such as poultry, fish and beans.

Reduce your intake of processed foods, sugar, salt, saturated fat, and other unhealthy food.

Flexibility is key to eating well, according to Joyce Meng, MD assistant professor at UConn Health's Pat and Jim Calhoun Cardiology Center. You can follow a strict diet plan if you prefer. It's okay if you don't like following a strict diet plan.


Tricia Montgomery (52), founder of K9 Fit Club knows firsthand the benefits of a healthy diet and lifestyle. Her favorite things are eating healthy food and making small, frequent meals. She says, "I don’t deny myself anything." "I still enjoy dessert, key lime pie, yum!" -- I love frozen gummy bears and moderation is the key.


Get regular checkups. Your doctor will keep track of your medical history so that you can stay healthy. If you are at high risk of osteoporosis (a condition that weakens bones), your doctor may recommend more vitamin D and calcium.


You may be recommended by your doctor to have screening tests done to monitor your health and detect conditions before they become serious.


Be open to communication. Meng said, "If you have any questions, ask your doctor." "Ensure you are satisfied with the information." Talk to your doctor if you have concerns about any medication or procedure.


Reduce Stress

It can be very detrimental to your health. It is impossible to avoid it all, but there are ways you can reduce the effects. Do not take on too many responsibilities. Set limits for yourself and others. It is okay to say no.


To relieve stress, try:


Deep breathing

Meditation

Yoga

Massage

Exercise

Healthy eating

Talking to a friend or family member.

Develop healthy habits

You can prevent problems from coming your way tomorrow if you make the right decisions today.


Brush your teeth twice daily and floss each day.

Don't smoke.

Limit your alcohol. Limit your alcohol intake to 1 drink per day.

Take your medication exactly as prescribed by your doctor.

Get better sleep. Try to sleep for at least 8 hours. Talk to your doctor if you are having trouble sleeping.

Keep out of direct sunlight between 10 a.m. and 3 p.m.

Wear your seatbelt.

Meng suggests that you take time each day to invest in your own health.


Montgomery was able to see the benefits. Montgomery says that she has overcome health issues, is happy, and has a positive outlook. She says that her life has been forever transformed.

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