Film distribution companies handle marketing and distribution. Films can be distributed through theatrical distribution or video on demand (Netflix, Hulu and Amazon Prime), among other options. You can also find new media on DVD or other media.
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What are ancillary rights and how do they work?
Movies were once seen in theatres and then disappeared. It's hard to imagine a movie being not advertised. No posters. No T-shirts. No billboards. No trailers. It is up to you to decide if it is what you want. Is it worth the effort now?.
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Plan Distribution Early
You won't be able to get investment for your film unless you have a distribution plan.
Investors want to know how you plan to manage their money. Is their money safe with you? High-risk investments in film industry are possible for investors. You need to make sure that your plan is sound.
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Different distribution types
There are two types of profit-sharing: leasing and leasing.
The distributor agrees that they will lease the rights to distribute and market the film for a fixed amount.
Profit-sharing refers to the distribution company receiving a percentage of the film's profit. The typical percentage is between 10-50%. Never choose the 50/50 split. It won't pay you any money.
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Each option has its advantages and disadvantages. It all depends on the box office performance of your film. Both the studio and distributor company have to decide which option is best.
How to get distribution
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You can increase your chances to be distributed by many factors.
Named talent: Did you ever see a movie where an actor you like was there? What about your favourite producers and directors? Entertainment is fun. They are looking to be entertained. All of us are taught that only certain actors, directors, and producers can produce exceptional content. It will be amazing because it was produced and edited by Russo Brothers, Chris Hemsworth. Every person who views your film is like an investor. Is it worth $15 and two hours of my time? Because people trust big-name talent to manage their money, they sell films.
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Season is a key factor in deciding whether your film will be distributed. Horror films perform better in autumn than spring. Christmas movies do better in winter than summer.
Support for major studios - People believe in the quality major studios.
A poor story can make your run a disaster. Even if you have everything necessary to convince your audience to download your movie or attract them, a bad story will not get them talking about it to their friends. Worse, they won't recommend it to friends. Film success is dependent on peer pressure and word-of-mouth. Don't believe me? Napoleon Dynamite is an excellent example of this. Word-of-mouth was the key to the success of this film. Fox Searchlight was aware of this fact and supported it fully with their marketing strategy.
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Who is the target audience for this film? They can see their films anywhere. Which genres of movies interest them the most? Are they too saturated in cinema?
Social Media: Does the film get discussed on social media sites? Cast members are they well-respected on social networks (Facebook and Instagram, Facebook) Are you a member of any social media accounts? YouTube users are searching for behind the scenes footage and interviews. Is there discussion on forums about plot lines? How many people are engaged online or in active participation? Social media is a key factor in determining the success of a film.
Film Festivals
Film festivals are held in all countries for a reason. Film festivals aren't just for entertainment but also to show off your talents. This is done to increase the chances of a distributor picking your film (or two) and then entering into a bidding war.
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Distribution Screenings
This is possible only if you have strong connections with film distributors or a skilled sales agent who can influence people to attend the private screening.
Sales Agents
The sales agent is responsible for connecting you with the right distributor... and charging fees. A good sales agent must have strong connections.
Filmhub
Independent filmmakers will love Filmhub. Submit your film to streaming channels around the world. They will order, stream, and stream it free of charge. You keep a staggering 80%. They can be used with many streaming services like Fandango, Amazon Prime, and Dove Channel.
Filmhub requires you to do the majority of marketing work or hire a separate company. It could be worth it.
Self-Distribute
You can upload your feature film to YouTube and Vimeo. Your movie can be viewed on VOD platforms like Amazon, Netflix, and iTunes. You can also sell Blu-Rays and DVDs.